A recent CBI business poll reported the alarming inaccuracies and the state of UK business databases. Of the direct mail marketing spend alone in 2015, for sending business-to-business mailings;...
We ‘get’ your marketing objective and can provide immediate customers to whoever your target audience are; either or consumers or business contacts. TDP Marketing know your data requires accuracy and insight and a connection to what matters to the people you’re speaking to. Our insight team delve deep into the psyche of your audience, identifying what activates them and how and where to engage with them most effectively.
Through carefully planned and cost-effective strategic reason, we create data campaigns that optimise your marketing channel that adds value to your customers’ experience.
Keeping our leads timely, relevant and accurate is paramount to our business. Part of our regular data health check is to cross match our entire in-house files of non-TPS telephone records with electoral roll updates and the official register – to ensure complete accuracy and compliance of all our data records. TDP Marketing is registered as an official TPS Cleanser; as listed here.
We work with a number of mixed-media data suppliers from the mail order, travel, financial, insurance and lifestyle sectors. All these records are managed by TDP Marketing and all individuals have opted-in, as opposed to opted-out – and these permissions are specific to include both sector and channel of preference. We don’t do random records.
Data integrity is a term that we’ve grown up with as a company – it refers to “maintaining and assuring the accuracy and consistency of data over its entire...