Database Cleansing & GDPR Readiness

At TDP Marketing we offer a no-obligation audit on your database cleansing to let you know what’s good or bad and what can be improved on. This is a critical database process to save on marketing costs and ensure your messages are delivered to active and suitable prospects or customers and that your organisation is GDPR ready.

One of the quickest ways to establish the accuracy of what records your organisation holds, is for TDP to run a validity audit on the database. This will flag data errors, gone-aways or home movers, show those who are deceased, duplicates and quickly highlight which records need attention. This is also, quite aside from GDPR preparation, just good database practice. It’s critical for campaign efficiency and the process uses Royal Mail’s PAF service, GAS flagging, the Bereavement Register, the TPS and a host of vital database integrity checks.

This is possibly the most important, marketing revenue-saving service we provide, and the best news is, it’s absolutely free to run this audit! 

Optimise Your Direct Mail

Return to sender? Not through our PAF validation service (this is a process where we put your address in the correct format used by the Royal Mail Postal Address Finder); this will reduce hugely the amount of returns from your mailing campaigns given that 20-30% of data decays every year. It reduces marketing wasting time, valuable resource and wasted capital outlay with incorrect data.

Additional services such as name cleansing, residency verification as well as gone-away’s, deceased suppression and MPS screening – will result in a more productive and profitable direct mail campaign. We can improve an average database, based on 10k records with suppression and validation services by around 20% efficiency, it can save tens of thousands of £’s of lost marketing revenue each year.

If you use direct mail, The Postcode Address File (PAF) is the most up-to-date and complete address database in the UK, containing over 28 million addresses. PAF is used as a tool for maintaining mailing lists and databases, as well as reducing the number of returned or undelivered items.

DeDupe Data & Append

Across telephone, postal, email and mobile contacts. For more targeted and profitable multi-channel direct marketing campaigns, clients who use two or more channels when communicating with existing and new customers experience a 30%+ increase in response rates compared to a single channel campaign.

We use the MPS (Mailing Preference Service) and the TPS (Telephone Preference Service) of whom, we are a licensed cleaner, to instantly flag and suppress consumers and businesses from the CTPS who have opted out of marketing through these channels, that your business may be unaware of. Failure to screen your database against these registers could put you in breach of the current DPA and the GDPR, land you with monetary fines which could well put your organisation out of business. It’s not worth the risk, the recipient has asked not to receive such marketing and the brand damage, aside from the breach, is also damaging.

Drop us a line, here to see what quick wins we can bring to your database, you might be surprised at how affordable regular data-health audits can bring to your organisation. Please also see our latest blog post focusing on GDPR Consent, and what it means for your marketing.

Enhance Your Email Engagement

Through enhanced email verification we can instantly isolate and remove any invalid email records, which will result in an improved delivery rate for your email marketing, meaning your marketing messages reach the right destination and not end up in the junk file.

Email Cleansing – often referred to as Email Validation & Email Verification – is a process for checking the validity of one or more email addresses to ensure they are accurate and suitable to send to without deliverability issues. At TDP, this can be complemented by a Email Appending. Matched invalid or missing information is identified from within your database and then appended to the current data we hold, filling in any gaps. In the first instance, we can establish pretty swiftly what and how we can bring to your email marketing, call us for quick chat on 0844 561 1133.


Turbocharge Telemarketing Data

TPS screening and validated calling records ensure you have a list of live numbers and not a file of consumers who don’t wish to hear from you. This will mean you are only contacting people who are happy to receive marketing calls and your efforts are not wasted by dialling invalid or unobtainable numbers.

With business & consumer data decaying by up to 30% each year, regular data cleansing ensures your data is up-to-date enabling you to reduce unnecessary costs, deliver better-targeted campaigns and stay legally compliant. We suppress against BT Osis, a centrally administered telephone directory containing over 27m individuals & businesses. It’s updated 6 days a week and we ensure that any new records or changes be live and searchable within a few hours of receiving them from BT OSIS. Our cleanse agency, is licensed to hold an extract of the BT database and we can offer a variety of data cleansing services and technology to enable you to append appropriate telephone numbers to names and addresses that you already hold.  Send us an email and we can investigate what we can offer you.

Optimise your Current Database

And improve, refine and enhance your existing data set, before you acquire new marketing data. Under strict, legal NDA’s we can investigate your ideal customer target group index though enhanced data profiling and SQL analysis. This will give us a better indication into who your best customers are – and then provide further prospects who complement their socio-economic backgrounds, their individual preferences or business classifications or job roles, turnover etc for B2B, on our extensive database with opt-in’s by sector and appropriate channel.

TDP Marketing can in five easy steps, reduce your marketing spend, increase your response rates, advise you of direct marketing best practice and ensure your campaign doesn’t breach the 8 data protection principles, protect the environment by substantially reducing your carbon footprint and waste and prevent complaints and brand damage through negligent marketing. If you need more reasons, talk to us – and if we can’t convince you that database cleansing is worthwhile for your business, we’ll send you a free gift, by post and to the right address, of course!

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Download TDP’s Free GDPR Guide –
HERE

Award winning service
  • IDM Accredited
  • Future 50 Company
  • Digital Strategy Awards Winner
  • Database Marketing Awards Winner
  • TPS
We offer a wide variety of services to maximise your marketing potential
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We’d love to hear about your project and marketing needs, so why not get in touch and see what we can do for you!

0844 56 111 33
Holton Business Park, Holton St Mary, Suffolk, CO7 6NN