At TDP Marketing we offer a free health check audit on your database to let you know what’s good or bad and what can be improved on. This is a hugely valuable exercise to save on marketing costs and ensure your messages are delivered to active and suitable prospects or customers.
We can take your current customer database in and research your ideal customer prospect-match it through our sonar profiling tool. This provides a better indication into who your best customers are we can then place further targeted matches on our nationwide database. The cost to profile and report back is £350+VAT (however this can be done free of charge with enhancement work or list provision)
Optimise Direct Mail
Return to sender? Not through our PAF validation service (this is a process where we put your address in the correct format used by the Royal Mail Postal Address Finder); this will reduce hugely the amount of returns from your mailing campaigns given that 20-30% of data decays every year; you wasting time, resource and thousands of pounds with incorrect data. Additional services such as name cleansing, residency verification as well as gone-away’s, deceased suppression and MPS screening – will result in a more productive and profitable direct mail campaign.
Through enhanced email verification we can instantly isolate and remove any invalid email records, which will result in an improved delivery rate for your email marketing, meaning your marketing messages reach the right destination and not end up in the junk file.
Telemarketing – TPS screening and validated calling records ensure you have a list of live numbers and not a file of consumers who don’t wish to hear from you. This will mean you are only contacting people who are happy to receive marketing calls and your efforts are not wasted by dialling invalid or unobtainable numbers.