Monthly Archives July 2016

Data Decay & the Drip-Effect on your Business

A recent CBI business poll reported the alarming inaccuracies and the state of UK business databases. Of the direct mail marketing spend alone in 2015, for sending business-to-business mailings; a staggering £367m was wasted targeting incorrect business people or companies. What should be more worrying for businesses who are...

Marketing’s to blame for #Brexit

As a data business that has been dealing with clients in Europe for years; our multi-faith, cross cultural & economically diverse client base are the true embodiment of successful trade negotiations. Marketing has always transcended borders, we have felt the invaluable support that the international business community has lent...

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