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One of the most often asked questions we get, is “how much is data?” It’s quite obviously a seemingly common misconception that there’s a set price for what is bespoke business intelligence and essentially one of your companies most important assets. It’s a fixed-price myth, mostly perpetuated by some...
We’ve been sending business and consumer email broadcasts at TDP Marketing for well over 10 years now. We thought it’s about time for an honest appraisal and performance review on this often misunderstood channel that’s become a mainstay of most businesses. We’ve listed a few tips below that companies can...
Terms like ‘consumer behaviours’ and ‘customer insight’ when it comes to data and marketing records are often thrown around when marketing teams or brands are looking to expand their reach. But how accurate is this new form of multi-channel buying behavioural marketing data? Data agencies and creative teams...
