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Did you know that the average UK consumer database decays at a rate of 20% per year? That means in just 6 months, a marketing list of 10,000 will already be wasting money on 1,000 incorrect records. People move house, pass away and personal details change – at a surprisingly fast rate. It’s hard...
Struggling to find customers but know you have a killer product? TDP allow you to talk directly to customers who actually want your product: with targeted email, postal and mobile data. But where do you start…? The old ways of ad-hoc media advertising are diminishing and mass marketing clearly has...
Have you deleted any emails recently? Easy wasn’t it? There’s a whole generation of marketing experts out there that are still convinced that email campaigns are the ‘way forward’. Clearly, email campaigns do work; we design and broadcast campaigns for our customers all the time. Of course, they have to be...
